VISUAL STORYTELLING

The tools of social networking: These are the digital campfires around which the audience gathers to hear our story.— Marco Tempest
“As long as we are engaged in storytelling that moves the culture forward, it doesn’t matter what format it is.” — Levar Burton
Storytelling is the core of who are as human beings, and it’s an art all in it’s own — no matter what form you are using.  Many storytelling techniques still stand the test of time. With a little creativity and imagination, you can apply storytelling techniques to any form for your brand storytelling.
And why wouldn’t you want to connect, engage, and inspire your audience with your brand’s story?
If you’re looking for storytelling inspiration or want to brush up on your knowledge of storytelling techniques, check out the following list.
1. Show don’t tell.  One of the most important lessons to learn as a writer or creator. Show your story don’t just tell it. Show us a character, a scene, a developing emotion, a visual example. Tip: Try editing by imagining the scenes, and removing what doesn’t show the story.
2. Create character your audience relates to. This should be tailored specifically to your audience. It’s important to know your audience before creating the story. Tip: Create a character profile listing all the details of your character to help get a feel for the story.
3. Set the stage. We’d like to know enough of the context so we can understand the story. Tell us the place and the time the story takes place.
4. Create a mood. Short stories, videos, and shorter content should convey one mood throughout. A horror story has it’s own mood, and an informational post has it’s own mood or tone too.
5. Construct a plot. There should be a beginning, middle, and end to your story. This is true even if you want to break the rules a bit, your audience needs some sense of closure at the end.
6.Foreshadow. Hints or clues throughout the story that the audience can pay attention too. This helps keep your audience lured into your story.